Metla Project 3540

Woodworking industries' customer segments and their product and service needs in the internationalized markets

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Duration: 2010-2013   
Research Programme: Renewing wood product value chains and timber procurement solutions

Objectives

The competition among woodworking companies has increased as a result of globalization both in raw material and end product markets since the beginning of the 1990s. In order to succeed in the internationalized business environment, the woodworking companies must be able to provide goods and services that are needed by customers both in the domestic and foreign markets. So far the needs of different Finnish woodworking industries’ customer segments are not profoundly known, although their recognition is crucial when seeking solutions to successful product and service provision as well as finding the suitable marketing channels. The purpose of the research project is to provide information these critical areas that can further be used in practical firm-level business planning as well in making societal decisions that aim at economic life development.

Project leader: Riala, Maria
The Finnish Forest Research Institute, Vantaa Unit, PL 18, FI-01301 VANTAA, FINLAND
Phone: +358 10 211 5343 Telefax: +358 10 211 2103
E-mail: maria.riala@metla.fi

Other researchers: Heräjärvi, Henrik, JO (2011), Nuutinen, Tuula, JO (2011), Ollonqvist, Pekka, JO (2011), Valtonen, Kari, VA (2010-11)


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Updated 11.04.2011
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